Postgraduate Diploma in Advertising, Marketing & Sales Management

Postgraduate Diploma in Advertising, Marketing & Sales Management

Course Content:

Semester I :

Marketing Management
Advertising Management
Consumer Behaviour
Market Research
Organisational Behaviour

Semester II :

Marketing Strategy
Brand Management
Sales Management
Account Planning
Copy Writing
Media Planning

KCCMS has come up with certificate programs for Management Students from 2007 onwards. These Management courses aim to create superior business managers who can meet the demands and challenges of Global business scenario. Through excellent teaching methodology, comprehensive course curriculum, real-world projects and corporate exposure, students learn to walk the corporate talk even while they are on campus.

The course curriculum has been devised with the help of the Advisory Board of KCCMS, which includes eminent personalities from the industry and academics. As a result, our students develop into proactive business managers who get immediate and top of the line placements in a wide spectrum of industries.