Diploma in Advertising & Marketing

Diploma in Advertising & Marketing

Course Synopsis

Core Concepts

-Introduction to Marketing Principles & Concepts
-Understanding Advertising
-Development of an Advertising Professional
-Consumer behavior
-Market Research
-The Brand (product & corporate branding)
-Public Relations
-Direct Marketing
-Advertising & Creative Development Process
(includes mainly 4 stages: Advertising strategy, Creative development, advertising development, effectiveness)
-Management skills

Core Skills

-Copywriting
-Ad Film making
-Computer Skills for Media
-Online Marketing & Web designing
-Print Production
-Media Planning & Media Marketing
-Account Planning
-Retail Communication
-Media law & Media literacy
-Preparing a Portfolio
-TPE (The Professional Edge)
-EPS (Effective Presentation Skills)
-Research Project (given in the beginning of the year, the research paper to be submitted towards the end)
-Workshops
-Handling People Professionally
-Shakti Yogashram

Electives:

Photography
Radio Programming
Digital advertising as an emerging advertising avenue
Face of Social Advertising and Corporate Social Responsibility
Animation